The 4.0 revolution is happening more and more forcefully and aggressively along with the fire of booming technology. Numerous companies have successfully implemented digital transformation in the face of intense commercial competition thanks to the process' many advantages.
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| A better customer experience and meeting the high expectations of the market are the main goals of digital transformation |
Enterprises now have it simpler to communicate with clients because of technological advancements, especially small businesses that can't afford to use conventional promotional techniques. With the aid of technology, businesses may access helpful online resources, automate processes, and gather data in ways that will enable them to provide more specialized and effective services.
I recently published an article titled Digital Transformation: The Key to Business Survival in which I shared opinions on the significance of digital transformation in the modern world, as well as its advantages and the difficulties that businesses are encountering along the way.
A better customer experience and meeting the high expectations of the market are the main goals of digital transformation, which is essentially the use of digital technology to build and improve company processes and cultures. It is considered a move with several practical applications that can support the growth of the business environment at each firm.
Several fantastic applications are made possible by digital transformation
The applications of digital transformation in business models stand out the most. Technology-enabled digital transformation allows businesses to better interact with their customers, streamline company processes, and create new sales opportunities. Businesses may connect points in the customer journey by using the correct combination of digital technologies and big data analytics throughout the sales process. Market share, sales, and profitability will all increase as a result.
Operations management, generally, and human resource management, specifically, also benefit greatly from digital transformation. With the use of technology, human resource activities may be connected anytime, everywhere, giving HR departments and management levels a complete picture of how human resources are used throughout the company.
This innovation allows all-level managers to streamline workflow to improve productivity and overall work management, thereby helping businesses strengthen their competitiveness against competitors in the same sector. In the long run, organizations that have invested in HR digitization will save a lot of time and resources due to streamlined and enhanced processes.
Digital transformation has a big impact on the growth of industries like finance & banking. Currently, most accounting and financial tasks are automated, creating more effective processes in organizations. The synthesis of financial reports and management reports become quicker thanks to data and process digitization, decreasing mistakes and the amount of time needed for data reconciliation between business units.
Technology is expected to have a role in the provision of "real-time" data in the near future. This makes it easier for stakeholders to get information with analysis and statistics rapidly, improving their comprehension of ongoing activities.
Since the COVID-19 pandemic, customer experience has not only stopped at online or offline experience but is the sum total of all interactions with the brand. Thanks to the emergence of new digital technologies, businesses have never had so many ways to reach customers. The growth of the internet continues to create dramatic changes in consumer behavior, and businesses are taking advantage of these new opportunities to create new sales channels and expand their customer base.
In fact, every business has a different customer journey. And every customer has a different touch point. Therefore, the digital transformation application will define programs at different times, in order to contact and bring customers many positive emotions so that they will always remember the business brand.
Solutions to Boost Your Business Growth from Digital Transformation
It can be seen that digital transformation is not just a trend, but that applications for digital transformation also offer many advantages to businesses, including the ability to modernize processes, increase work efficiency, engage customers, automate cost-saving efforts, and create new business opportunities.
As a leading IT solution provider in applying advanced technologies related to Artificial Intelligence, Blockchain, the Internet of Things, and Big Data, we develop digital solutions tailored to your needs and, together with you, create real transformation in your business:
1. AI-powered Customer Service
The system builds and customs your virtual smart consultants interacting with your customers via real-time messaging. Covering from natural language process to dialogue management, the system brings your customer services to a new height of automation, speed, and availability, creating more sales leads while reducing staff and expenses.
Key features
- Integrated quickly to your existing platforms/ systems
- Powered by AI natural language processing, chatbots generate contextual and more human-like interactions
- High customization from chatbot UI to dialog configuration with texts, images, and videos while matching your brand voices and business processes
- Self-learning from conversational experiences for more accurate responses in the next interactions
- Ideal for maintaining 24/7 customer support at high-volume queries yet at low cost, while seamlessly transferring to human staff when necessary.
2. Cloud-based Enterprise Resources Control (ERP)
Scalable to business needs, this system is developed to maximize the usage efficiency of enterprise resources and transparency while reducing paperwork and operational costs. It helps corporates and SMEs to effectively run entire business operations including human resources, internal communications, finance, production, supply chain, and customer relationships.
Key features
- Optimal Work Control Process: Optimizing information exchange, resource planning, and allocation in Workflow Management, Inventory Control, Work Progress Monitoring, and Project Management.
- Centralized Customer Relationship Management (CRM): Simplifying and digitalizing customer management for easily tracking and timely responding to customers' inquiries, consequently generating more leads, satisfying more customers, and earning more profits.
- Advanced HR Process Automation: Managing various aspects of human resources from recruitment, and training organization, to performance evaluation and HR budget management.
3. Next-gen E-commerce Solution for B2B and B2C
This is a centralized operation and management platform to set up and run businesses online more effectively with less effort. From customizing store designs to optimizing shopping experience and sales activities, it is ideal for B2B and B2C businesses, as well as, for both physical and digital products like software.
Key features
- Multi-store management with a powerful analytics dashboard
- Mature features for creating campaign posts and running sales events
- Built-in chat tool and notifications for providing customers immediate assistance and enhancing customer experience.
- One-off & recurring payments for physical and digital products like software with automatic invoicing
- High customizable templates to build your online stores easily without coding knowledge
4. In-store Contactless System
The In-store Contactless System is designed for smart and automatic operations of co-working spaces, restaurants, cafés and etc., allowing the front of the house to run more smoothly with less contact yet ensuring service satisfaction. It helps customers to check in, check out, book, or self-order products/services, and pay automatically and effectively.
Key features
- Registering membership and verifying identity with e-Authentication (eKYC) and Optical Character Recognition (OCR)
- Online booking and reservation with a user-friendly interface and efficient data processing via a website or chatbot.
- Facilitating customer autonomy through integrated features such as Self-check-in, Self-order, and Click-to-Call
- Enabling online payment or via automatic POS machines with different methods of credit cards, QR codes, IC cards, or cash
- Automatic access control and facility management
To conclude
It can be said that the digital transformation journey is a long road with fierce challenges ahead. However, when the whole world is racing non-stop with digital transformation, businesses need to look back at the very basics, to master and boldly take the first steps in the journey to conquer people's hearts.
We all understand that businesses are now getting closer and more adept at meeting the needs of their clients thanks to digital transformation strategies like online services, real-time communication, seamless multiplexing, and the application of cutting-edge technologies like augmented reality, the metaverse, blockchain, etc.
On the opposite side, customers' demands and expectations are evolving quickly as a result of their need for ongoing, personalized, and emotional ties with enterprises. Therefore, enhancing and upgrading the customer experience is a crucial element in paving the road for the development and success of a company.
Quan Dinh H.
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